Rash Project, 2008

Rash Project took place over the course of one weekend, from Friday evening to Sunday afternoon on Roedo Dr. in Beverly Hills. One model would be released onto the street every hour sporting a designer rash. She was asked to visit and try on items at Gucci, Prada, Ferragamo, and Juicy stores. This project was a public performance of a spreading contagion whose audience was high end store employees and shoppers.